Stories By Michele Linn
The Next Generation of Content Marketing: 6 Insights About Intelligent Content
I’ll be honest. When CMI acquired Intelligent Content Conference, I thought intelligent content was a boring, tech-focused world. But you know what? The more I learn, the more I realize intelligent content is the next generation of content.
10 Research-Driven Insights about Content Marketers in 2015
For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.
A Blueprint to Jump-Start Your Content Marketing Strategy
In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015.
125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?
14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success
Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too.
Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning
You LOVE templates. We love to share them. Not only can they improve your content marketing planning, they help you track your efforts. Here are 10 templates to help you be more effective in social, editorial, and influencer outreach.
4 Content Marketing Initiatives You Need
B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do.
A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals
Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions? Read on for insight from our B2C roundtable.
How to Turn Your Customers Into Brand Fans: 3 Examples
We don’t focus enough energy on using content to turn customers into brand advocates. It’s the mecca of marketing: Your customers not only sell for you, but they communicate far more powerfully than any content your brand can create. Discover how three brands are doing it right and what you can do to start evangelism in your content marketing.
Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights
Did you know effective B2B marketers are using paid advertising more often than their less effective peers? You need to market your marketing. And while earned and owned media is quite prominent, learn more from what the experts on the B2B research roundtable have to say about why successful content marketers can’t ignore paid media.
A Single Version of Truth: One Key to Content Marketing Measurement Success
Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to consider.
How to Build a Better Content Marketing Strategy
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time.