Stories By Michele Linn
The Essential Things You Need to Know When Adding Content Marketing to the Mix
Content Marketing World speakers provide advice for marketers who are looking to add content marketing to their core capabilities.
22 Must-Read Books for Content Marketers
Looking for some good books to help with your content marketing efforts? Our CMI consultants share their favorites. What would you add to the list?
How to Justify the Cost of Content Marketing
If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.
Technology Buyers Require Practical, Timely Content [Research]
A recent survey of business technology decision makers sheds some light on what prospects want - and don't want - when it comes to vendor content. We share some basic results and offer takeaways and suggestions for making content practical and timely.
What Are the Essential Skills For Content Marketing Teams?
What skills are essential for content marketing teams? If you're planning a team, these tips from CMI's consultants will help you find the right people. If you're looking for a place on a team, these tips will give you an idea of what skills you should develop.
Planning Your Content Marketing Team: Critical Positions and Salary Info
Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay.
How to Get the Most From Freelance Writers Who Aren't Subject Matter Experts
Are you working with writers who are generalists instead of specialists? Here are some tips on how to get the most from writers who aren't subject matter experts.
How to Avoid 7 Productivity Land Mines in Content Marketing
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each.
Get Inspired and Organized: Mind Mapping for Content Marketing
One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started.
How to Make Content Marketing A Habit
You know in your heart that you have to be consistent and work at your content marketing efforts every day to be successful. But knowing what to do and doing it are two different things. Check out these tips on how to make content marketing a healthy habit.
Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing
The beauty of Evernote is that you can easily save information to it from many devices. It makes it easy to collect and organize your ideas and information. Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.
A Simple and Indispensable Template for Content Marketing Distribution
Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs.