Stories By Michele Linn
Why Producing Enough B2B Content is Hard and 3 Tips to Help
Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it's so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.
Content Marketing Strategies for Social Media: Trends vs. Hype
CMI consultants Carla Johnson, Michael Weiss, Ardath Albee and Jay Baer continue their roundtable discussion on key challenges for content marketing strategies in social media. Find out the essentials on choosing your social channels.
4 Expert Opinions: Does More Content Marketing Mean Better Content Marketing?
Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing.
64 Content Marketing Essentials You Need to Know Before 2013
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here's a rundown of more than 60 of those content marketing essentials that we all can use to boost our efforts in the new year.
58 Social Media Ideas to Inspire Your Content Marketing [eBook]
Social media can be the most elusive strategy in the content marketing playbook. Read these tips to learn the best ways to optimize your sharing.
What We're Grateful We Learned about Content Marketing
In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!
A Field Guide to the 4 Types of Content Marketing Metrics #eBook
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought?
Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.Continue reading
Content Marketing Round-Up: Highlights from Day 3 of #cmworld
While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.
Content Marketing Round-Up: Highlights from Day 2 of #cmworld
The first full day of Content Marketing World was a success! With five tracks, there was just too much content marketing goodness floating around to keep up with everything. Fortunately, we've compiled takeaways from each session to fill you in.
How to Get the Most out of Attending a Live Event (and Welcome to #cmworld!)
Whether or not you are able to attend Content Marketing World you can follow along. And here is some advice to help you get the most out of attending a live event, with some specific ideas for Content Marketing World attendees.
How to Cover Your Bases When You're Covering Live Events
It may be challenging to get content from covering live events, but there are a lot of options and the benefits are great. Here's how to cover all your bases with content while attending a conference.
Got (or Need) Visuals? Expert Views on How to Adjust Your Content Strategy
Our Content Marketing World speakers answer the question, "With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?"