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Mitt Ray

Mitt Ray

Mitt Ray is the founder of Social Marketing Writing and Uncamouflage, a marketing agency for B2B brands. He started out as a freelance writer and mostly wrote white papers. He has written over 200 of them and even wrote a white paper on how to write a white paper that you can download for free. Now he creates and runs content strategies using organic methods and Facebook ads. When he’s not working, Mitt likes to draw and paint and take long walks with his dog, Finnan. Connect with him on LinkedIn.

Stories By Mitt Ray

promoting-original-research

How To Promote Your Original Research Report To Get Maximum Press Coverage

January 9, 2025
Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research promotion ideas.

5 Tips on Finding Fantastic Content for Your White Paper

June 1, 2012
One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes. Here are some tips to help you find fantastic content.

7 Ways to Launch White Papers with a Bang

April 13, 2012
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it's available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch.

How to Counter the 5 Most Common White Paper Promotion Mistakes

January 27, 2012
A white paper will only generate leads if it's read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them.