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Mike Nierengarten

Mike Nierengarten

Mike Nierengarten is the President of Obility, a leading B2B demand generation company specializing in internet marketing for companies with long sales cycles. Mike founded Obility in 2011 and has helped market B2B companies since 2004. In his career, Mike has helped great companies track online marketing performance through the sales cycle by integrating CRM and marketing automation platforms.

Stories By Mike Nierengarten

Why Your Content Is Sabotaging Your Lead Generation

November 30, 2014
Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content.