Mike Murray
Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences, including Content Marketing World.
Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him on Twitter @mikeonlinecoach.
Stories By Mike Murray
The Ultimate Blog Marketing Checklist: 57 Tips
May 21, 2014
Success at blog marketing depends on myriad content, design, technical, and promotional factors. The good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Use our 57-point checklist to give your blog content a big boost.
How to Prepare Your Brand for Business Storytelling Success
April 23, 2014
Business storytelling leverages well-crafted narratives in a diverse range of content types. When it's done well, it can effectively support your brand, forging a strong connection with your audience members and compelling them to come back for more. Learn how to develop a plan for your brand's business storytelling success.
4 Online Content Best Practices for Success
January 23, 2014
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.
4 Ways to Improve Your Content Strategy for the Web for Better Results
December 19, 2013
Content Marketing Institute's many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results.
Content Curation: Key Tips and Ideas for Brands
October 24, 2013
The Content Marketing Institute has covered the topic of content curation from a number of angles. Use this (curated!) collection for one-stop access to a diverse range of key tips, ideas and information to help your brand manage its content curation efforts.
12 Ways to Measure Content Effectiveness After Google's "Not Provided" Decision
October 2, 2013
Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google's newest "Not Provided" decision.
Editorial Plan Best Practices: Prime Your Content Marketing for Success
September 27, 2013
An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success.
Optimize Your Website Content with Calls to Action: Tips for Small Businesses
September 1, 2013
A recent study of how small businesses use calls to action found that many have a long way to go toward driving conversions for their content marketing efforts. Find out more about how small businesses can optimize website content with clear, prominent calls to action.
7 Ways to Make Brand Journalism Work for Your Business
June 30, 2013
Although the term "brand journalism" may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience.
Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips
May 23, 2013
If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords.
12 Tips For Keyword Selection to Guide Your SEO Content
January 28, 2013
You can get a lot more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
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