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Stories By Mike Murray

The Ultimate Blog Marketing Checklist: 57 Tips

Success at blog marketing depends on myriad content, design, technical, and promotional factors. The good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Use our 57-point checklist to give your blog content a big boost.

How to Prepare Your Brand for Business Storytelling Success

Business storytelling leverages well-crafted narratives in a diverse range of content types. When it's done well, it can effectively support your brand, forging a strong connection with your audience members and compelling them to come back for more. Learn how to develop a plan for your brand's business storytelling success.

4 Online Content Best Practices for Success

It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.

4 Ways to Improve Your Content Strategy for the Web for Better Results

Content Marketing Institute's many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results.

Content Curation: Key Tips and Ideas for Brands

The Content Marketing Institute has covered the topic of content curation from a number of angles. Use this (curated!) collection for one-stop access to a diverse range of key tips, ideas and information to help your brand manage its content curation efforts.

12 Ways to Measure Content Effectiveness After Google's "Not Provided" Decision

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google's newest "Not Provided" decision.

Editorial Plan Best Practices: Prime Your Content Marketing for Success

An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success.

Optimize Your Website Content with Calls to Action: Tips for Small Businesses

A recent study of how small businesses use calls to action found that many have a long way to go toward driving conversions for their content marketing efforts. Find out more about how small businesses can optimize website content with clear, prominent calls to action.

7 Ways to Make Brand Journalism Work for Your Business

Although the term "brand journalism" may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience.

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords.

12 Tips For Keyword Selection to Guide Your SEO Content

You can get a lot more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.