Stories By Mike Murray
SEO Marketing Strategy Tips
Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018.
101+ Key Performance Indicators – Pick the Best KPI Options
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work.
34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic
If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors.
SEO and Website Image Optimization 10-Point Checklist for Marketers
SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game.
5 Reasons SEO Should Take a Back Seat With Website Content
Sure, SEO is important. But there are situations when you don't need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.
7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing
Think keywords don’t matter anymore? Your SEO will fall short if you don’t do serious keyword analysis. Here are seven reasons why keywords are worth your time to help your web pages get found.
The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources
Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success.
SEO Page Titles: 15-Point Checklist
SEO page titles matter more to search engine rankings than elements like load speed and image-alt attributes. Don’t neglect them if you want your content found. Follow this 15-point checklist for effective SEO titles.
Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]
In this new research, you’ll discover the biggest SEO mistakes that Fortune 100 companies are making that push them off the first search results page. Then learn five steps to improve SEO visibility for your own brand’s site.
48 Content Writing Examples, Tools, Tips, and Resources
Does your audience eagerly anticipate your content? Learn how to create the most consumable content with these helpful lessons on powerful and effective text with seven real-life examples, 10 tips, and many more tools.
68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands
Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well.
The Great Content Checklist: Tips, Tools, and Examples
If you want to produce great content, it's time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI's great content checklist.