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Michael Gerard

Michael Gerard

Michael is the CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University.

Stories By Michael Gerard

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Content Metrics: Assessing the Real Impact of Curation

November 30, 2015
If you’re a marketer relying on curated content as part of your content marketing strategy, you should know the best metrics to measure content curation effectiveness. Here’s what you should care about – and what you shouldn’t.
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A Quick Guide to Measuring Your Blog’s Impact on Business

August 19, 2015
How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track.

Keep Your Content Marketing from Getting Lost in the Stampede

March 6, 2014
Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede.