Stories By Michael Gerard
If you’re a marketer relying on curated content as part of your content marketing strategy, you should know the best metrics to measure content curation effectiveness. Here’s what you should care about – and what you shouldn’t.
How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track.
Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede.