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Meghan Casey

Meghan Casey

Meghan Casey is the lead content strategist at Brain Traffic , the world’s leading agency devoted exclusively to content. She helps a variety of clients — start-ups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between — solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software-development shop, build content strategy into their user experience practice.

Meghan is a trainer and speaker on content strategy topics. She once inspired workshop participants to spontaneously do the wave. Yep, that really happened. She has been working with content and communications since 1996. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in June. You can follow her random musings, some of which are about content strategy, on Twitter @meghscase.

Stories By Meghan Casey

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Don't Create 'Cat Food' Content Without Doing This 1 Thing First

October 24, 2022
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
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Keep Your Content On-Strategy With This Single Statement [Templates]

January 7, 2016
When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template.
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Content Strategy 101 for Content Marketers: Your Questions Answered

October 29, 2015
Crave structure or other ways to improve your content marketing? Think content strategy. Brain Traffic’s lead content strategist explains the basics and shares how to incorporate it in a way that’s both manageable and beneficial.
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Why You Need Content Strategy Before Editorial Planning

August 28, 2015
This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience.