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Stories By Matt Cooper

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How to Use Content That Isn’t Yours

It’s not a sexy content topic, but it’s one that can keep you out of trouble -- how do you use other people’s content ethically and legally? There’s no straightforward rule book, but here’s what you should consider and implement.
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Is It Ethical for a Freelance Journalist to Work in Content Marketing?

One former content creator who returned to journalism says content marketing is contributing to the downfall of journalism. I disagree. Here are five reasons why and how a freelance journalist can write in a content marketing world.
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Is It Time to Ditch Your Company Blog's Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right.
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How to Craft Visual Content for a Mobile Audience

If you don’t visualize data with mobile users in mind, you risk alienating a substantial number of prospective readers. Follow these tips so your data visualizations are designed for maximized viewing on any device.
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How to Get More Mileage Out of Your Visual Content

Do you use every part of the animal? You should when the animal is a big data-visualization video or an interactive site. Creating tent-pole content offers dozens of static images to further the rest of your content marketing tactics.