Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like any content marketing strategy, this takes persistence , but it’s a flexible strategy that can be accomplished in as little as 15 minutes a day. Best of all, it can still drive inbound leads and business benefits to your company.Continue reading

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need to be, well, social.Continue reading