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Marcia Layton Turner

Marcia Layton Turner

Marcia Layton Turner is a freelance business writer and award-winning author of The Unofficial Guide to Marketing Your Small Business . She’s a contributor on leading publications such as BusinessWeek, Entrepreneur, Amex OPEN Forum, and CNN Money, among many others. Follow Marcia on Twitter @marciaturner.

Stories By Marcia Layton Turner

CCO_MatPat

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

August 23, 2015
Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos.