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Marcia Riefer Johnston

Marcia Riefer Johnston

Marcia Riefer Johnston is the author of Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them) and You Can Say That Again: 750 Redundant Phrases to Think Twice About. As a former member of the CMI team, she served as Managing Editor of Content Strategy. She has run a technical-writing business for … a long time. She taught technical writing in the Engineering School at Cornell University and studied literature and creative writing in the Syracuse University Masters program under Raymond Carver and Tobias Wolff. She lives in Portland, Oregon. Follow her on Twitter @MarciaRJohnston. For more, see Writing.Rocks.

Stories By Marcia Riefer Johnston

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Content Strategy for Marketers: Insights From Kristina Halvorson

September 17, 2015
How can strategic thinking make your content marketing more effective? Take these tips from pioneering content strategist Kristina Halvorson.
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Intelligent Content: What Does ‘Adaptive’ Mean?

July 13, 2015
Imagine your organization’s content serving people in such personal, useful ways that they fall in love with your brand. Enter, adaptive content.
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Intelligent Content: What Does ‘Reconfigurable’ Mean?

July 6, 2015
When you deliver content in this way, customers say, “Whoa.” Or not. They may not even notice. They may simply expect your content to be reconfigurable. Is your content ready?
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Intelligent Content: What Does ‘Automatically Discoverable’ Mean?

June 29, 2015
What we talk about when we talk about findability – and why it matters.
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How Do You Connect Content Silos? Crosswalks!

June 22, 2015
Crosswalks – connectors of content silos – help teams examine and harmonize their content and share it more easily across the enterprise.
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7 Tips for Using Semantic Categories With Your Blog

June 11, 2015
If your organization isn’t categorizing its blog posts, consider the possibility. Categorizing can help your audiences, and your content teams, get more out of your content.
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Intelligent Content: What Does ‘Semantically Categorized’ Mean?

June 8, 2015
Want to help your customers and prospective customers (and your content team) find (and create) the right content? Use categories. Semantic categories.
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Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames

June 1, 2015
IBM Enterprise Content Experience Strategist, Architect, and Designer Andrea Ames tells us why intelligent content is big in the enterprise.
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Intelligent Content: What Does ‘Reusable’ Mean?

May 25, 2015
Want to make your content more intelligent? Make it more reusable.
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Content Types: What Can They Do for You? Examples From Noz Urbina

May 18, 2015
What are content types? And what can they do for you? Here are some examples from author and content strategist Noz Urbina.
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Personalize? Or Persona-ize? Yes!

May 14, 2015
Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.
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An Intel Team Takes On Intelligent Content – and Customers Love Them for It

May 11, 2015
A new approach to documentation is making certain Intel engineers – and customers – more productive. Other groups at Intel are taking note. Should you?