Stories By Marcia Riefer Johnston
From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task
If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience.
What Should Marketers Look for in a Content Strategist?
Read this BEFORE you hire a content strategist. Experts from the Intelligent Content Conference share the skills you should consider and the questions you should ask to find the right help and best fit for your brand’s content program.
Take Your Content From Albatross to Asset: 18 Experts Tell How
Marketers need to handle increasingly complex and abundant content. Eighteen experts share their top tips for managing all that content as a business asset, previewing the insight they’ll share at the Intelligent Content Conference.
Adaptive Content: The Way to Your Customer’s Heart
Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
16 Common-Sense Reminders for Uncommonly Good Content
16 experts presenting at the Intelligent Content Conference share common-sense reminders for creating uncommonly good content, from addressing the audience’s pain (or pleasure) points to giving them timely answers to their questions.
Align Your Messaging With This Simple Tool
What’s your company's most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool.
Liven Up Old-Hat Content: 4 Ways to Find a New Twist
A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how.
6 Content Ideas Every Marketer Should Steal From IBM
IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer.
Content Strategy Musings for Forward-Thinking Marketers
Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites.
Content Inventory – Learn to Love Them
Do the terms “content inventory” and “content audit” strike fear into your heart? Never fear, Paula Land is here to make these important topics not only less scary but also downright enticing.
The Basics of Digital Governance: What Content Marketers Need to Know
Wish your organization had a more organized, more business-savvy way to manage content decisions? Lisa Welchman, an authority on digital governance, knows how it’s done – and shares how you can do it, too.
Wonder What Content to Create? Try a Customer-Journey Map [Template]
A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step.