Stories By Marcia Riefer Johnston
Comedy Pro Reveals How to Bring Funny to Content [Video]
A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles.
Want Content That’s More Usable & Reusable? Chunk It
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how.
Why a Good Content Audit Is Your Business’s Best Friend
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight.
New Tech Friends on the Marketing Block
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost.
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
Are Your Buyer Personas Ready to Take on the World?
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.
30 Habits of Highly Productive Content Teams [Infographic]
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day.
The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level.
How to Get Control of Your Digital Content: Lessons From Intel
Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example.
Content Technologies: How to Realize the Promises and Avoid the Pitfalls
Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight.