Stories By Marcia Riefer Johnston
How to Audit Your Content: 5 Essential Steps
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective.
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution.
6 Mistakes Ruining Your Charts and Infographics
Want tips guaranteed to result in bad charts? Probably not. Yet sometimes you can learn best from things gone wrong. Discover six ways data visualization mistakes confuse, bore, and bother your audiences – from the guy who wrote the book on it.
10 Ways to Make Videos Your Customers Can’t Resist
Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible.
The New Marketing: How to Manage a Media Arm Within Your Company
What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group.
The Zen of Content Marketing: Higher Consciousness, Better Performance
Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about.
Is Your Marketing Ready for 2018?
In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017.
Less Brand, More Identity: The Zombie Business Cure
Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content.
How to Adopt a Customer-Centric Strategy for Your Content
If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers.
Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try
Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage.
Why Marketers Need to Think Like Data Scientists (and How to Do It)
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval.
What to Do After You Press Record: A Formula for Videos People Love
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.