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Luke Cope

Luke Cope

Luke Cope is a Content Marketing Executive at Quba, a digital agency based in Sheffield which specializes in strategic search & content marketing. Luke is passionate about great content and he writes for several online publications as well as the QBlog. You can find his content musings on Twitter.

Stories By Luke Cope

Why Your Branded Content Shouldn't Always Be About Your Brand

March 13, 2014
Creating branded content that doesn't specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn't always be about your brand. Learn more about the benefits -- and blurred lines -- of developing non-promotional branded content.