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Loni Stark

Loni Stark

Loni Stark is director, product & industry marketing, at Adobe — a CMI Benefactor. In her role, Stark oversees global market positioning, go-to-market strategy and operations for Adobe Experience Manager, part of Adobe's Digital Marketing business. Stark is also co-founder of StarkInsider.com, a website with over half a million readers a year, where she writes and hosts a video series on her affinity for tech, arts and Napa. She is a frequent speaker at industry conferences on how an organization's competitive advantage is impacted by digital experiences. Follow Loni on the Adobe Digital Marketing Blog, and on Twitter.

Stories By Loni Stark

How to Use Data to Create Content That Deepens Customer Relationships

September 22, 2014
A core goal of content marketing is to build engaged audiences through the information and experiences they value. If you want to deliver the right content at the right moment to the right person, you need the right data. Find out how to use data to create content that will deepen your organization's customer relationships.

3 Strides to a Sustainable Content Marketing Strategy

February 24, 2014
It's becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy.