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Stories By Loni Stark

How to Use Data to Create Content That Deepens Customer Relationships

A core goal of content marketing is to build engaged audiences through the information and experiences they value. If you want to deliver the right content at the right moment to the right person, you need the right data. Find out how to use data to create content that will deepen your organization's customer relationships.

3 Strides to a Sustainable Content Marketing Strategy

It's becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy.