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Stories By Lisa Arledge Powell

Health Video Content: 4 Steps to Earn Media Coverage

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention for their health news? Those who get consistent media coverage know the secret to health news success — forget you’re a content marketer and pretend you’re a reporter. If you haven’t spent time in the ranks of a newsroom before moving to marketing, here are four simple steps from a health-reporter-turned-content-marketer.Continue reading