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Lindy Roux

Lindy Roux

Lindy Roux is vice president and managing director of Tendo Communications, a B2B content agency based in San Francisco, CA. She has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding, and analytics. Follow Lindy at @lindroux or on LinkedIn.

Stories By Lindy Roux

How To Assess Your Content Qualitatively and Quantitatively Using a Scorecard Technique

How To Set Up a Content Scoring Process for Better Decisions

October 24, 2024
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.