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Lee Procida

Lee Procida

Lee Procida is Lead Content Strategist at Braithwaite Communications, an independent branding, content marketing and public relations firm in Philadelphia. He was formerly a daily newspaper reporter for The Press of Atlantic City, and now focuses on planning and developing content for clients that meets and exceeds the standards of traditional publishers. Follow Lee on Twitter @leeprocida or connect on LinkedIn.

Stories By Lee Procida

Get-Buy-In-

Get Buy-In From Executives With These 6 Common-Sense Reasons

September 16, 2016
Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons.