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Larry Lubin

Larry Lubin

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began his career innovating in sales, software development, and financial services. Now, as President of BlueRush, Larry works with North America's leading financial institutions to engage customers and drive conversions using personalized video. His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution BlueRush builds. Follow him on Twitter and LinkedIn.

Stories By Larry Lubin

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How to Make Your Content Personalized but Not Creepy

May 8, 2019
Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance.