Skip to content

Stories By Kristina Podnar

digital_integrity_matters

How to Protect Customer Data -- and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started.
inject-creativity-into-your-marketing

One Surprising Way to Inject More Creativity Into Your Marketing

When digital standards are positioned correctly within an organization, they not only give your audience better content experiences, but they also boost your team’s creativity. Here’s what you need to know.
customer-interactions-chatbots

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots.