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Stories By Kristen Hicks


Rich Results: 5 New SEO Strategies Marketers Must Use

Darn that Google. Just when we have our digital marketing strategy figured out, including SEO, Google goes and changes things. How can you take advantage of the evolving ecosystem of rich search results? Read on for some strategies.

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.