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Katherine Griwert

Katherine Griwert

+Katherine Griwert entered the content marketing world by way of writing. She holds a degree in American Studies and wrote SEO copy for cross-industry sites before taking on a strategic search and social content marketing role. Katherine is head of marketing content for the agency Brafton (one of Inc.'s fastest-growing privately owned U.S. businesses). Contact her on Twitter @kgriwert.

Stories By Katherine Griwert

2 B2B Content Marketing Challenges Solved with a News-Based Approach

February 21, 2013
To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution to these challenges with a news-based approach.