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Justin Champion

Justin Champion

Justin Champion is the author of Inbound Content, principal content professor for HubSpot Academy, adjunct lecturer for the University of Florida, and one half of Wild We Wander. Justin created HubSpot Academy's Content Marketing Course, which has awarded over 40,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion.

Stories By Justin Champion

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How to Create Pillar Content Google Will Love

August 10, 2020
Justin Champion
Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time.
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Which of These 3 Content Pillar Types Should You Build?

October 30, 2019
Justin Champion
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
create-pillar-content-google-love

How to Create Pillar Content Google Will Love

April 24, 2018
Justin Champion
How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six.