Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web for over 15 years. As a content strategist at Facebook, Jonathon focuses on developing empathy and building trust to improve content products and services. Previously, Jonathon was the principal experience architect at REI and also served as their first SEO, creating their content marketing program. He also helped lead The Nature Conservancy to their first Webby Awards. Jonathon also served as a Peace Corps Volunteer, performed improv comedy, and has had a long-standing love affair with the Oxford Comma. Follow Jonathon on Twitter @jcolman.