Face it, marketing managers: Whether the economy is humming or tanking, you’re going to spend about the same amount of effort to find and qualify professional writing talent. In a brisk economy (remember those?), you’ll spend most of your time beating the bushes to identify a few qualified candidates, playing phone-tag with them and begging them to work with you. In a lousy economy, you’ll spend most of your time vetting the dozens of responses you receive to your cattle-call to ensure you don’t throw away a strong candidate. In either event, the more efficiently you can interview your candidates, the sooner you can put the process in your rearview mirror and get on with building out your content universe. Continue reading