Jodi Harris
Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.
Stories By Jodi Harris
How to Make a More Confident, Compelling Case for Content Innovation
October 23, 2019
Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas.
What It Takes to Get the Best Results With Marketing Automation
October 2, 2019
Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools.
Demand Gen Rises When Quality Content Meets Good Tech
September 23, 2019
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level.
Nail Your Content Performance With This Measurement Starter Kit
September 16, 2019
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.
How to Create a Better Distribution Plan to Get Your Content Seen
September 11, 2019
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
Content Plan? Success Demands It
September 4, 2019
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success.
How to Develop a Content Strategy: Start With These 3 Questions
September 3, 2019
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy.
How to Get More Value From Your Email Marketing Tech
August 7, 2019
To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.
Agencies: How to Set Your Clients’ Content Marketing Expectations
July 22, 2019
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.
Account-Based Marketing (ABM) Crash Course for Content Marketers
July 5, 2019
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.
5 Tips for Recruitment Marketing to Get Great Hires [Examples]
June 14, 2019
In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson.
How Publishers Can Overcome the Content Marketing Paradox
May 31, 2019
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.
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