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Stories By Jodi Harris

create-right-video-experiences

How to Create the Right Video Experiences for Your Brand

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path.
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Content Curation Tips and Examples to Fill Your Editorial Calendar

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships.
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7 Brands Getting Email Right During a Crisis [Examples]

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart.
engagement-matter-marketers

Should Engagement Really Matter to Marketers Anymore?

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy.
narrow-content-more-business

Want More Business? Narrow Content Focus to Targeted Accounts

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities.
create-strategic-social-media-plan

How to Create a Strategic Social Media Plan [Template]

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
brand-empathy-b2b-content

Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences.
marketers-reclaim-time

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year.
best-cco-digital

Best of CCO Digital: A Year Transformed With Sound and Sight

Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year.
dont-obsess-search-rankings

Don’t Obsess Over Search Rankings; Do This Instead

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins.
search-marketing-tech-future

Select Your Search Marketing Tech For Now and the Future

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.
brands-instagram-success-story

Instagram Success Story: Write One for Your Brand

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator.