Stories By Jodi Harris
How To Make Paid Content Promotion Pay Off for Your Content Marketing
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
9 Visual Content Tips and Examples From Creative Brands and Experts
Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants?
8 Content Marketing Examples To Inspire Your Best Work [E-Book]
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)
If you don't have an inclusive marketing strategy, you don't have a growth marketing strategy, says Michelle Ngome, founder of the African-American Marketing Association. She explains how to bake inclusivity into your content marketing strategy, planning, creation, and distribution in this article and video.
You’re Not Ready for a DAM (Unless You Do This First)
Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise.
How To Write an Inspiring Content Marketing Mission Statement [Examples]
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
How To Do Less and Get More in Every Facet of Content Marketing
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.
Video Storytelling: Here’s How To Get More From Your Investment
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Use Loyalty Content To Sustain Your Hard-Won Customer Relationships
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.
In People We Trust: Here’s How To Make Your Content More Human
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.