Stories By Jodi Harris
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
The ABCs of Connecting With Generation Z
Generation Z is poised to take the marketing world by storm. Before you assume its content interests will sync with other digital natives, look at the significant ways this distinct group is rewriting the rules of brand engagement.
How Voice-Activated Tech Will Change Content Marketing
Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation.
Is Your Corporate Culture Conducive to Content Success?
Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening.
Influencer Marketing Fraud: The Shady Side of Social Media
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond.
Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers
True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction.
Why You May Want to Rethink Data, Privacy, and Content
No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers.
Does Your Health Care Content Hold the Cure for Customers in Crisis?
Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers.
How Content Can Ring Up a Better Retail Experience
The retail landscape is rich with opportunities for content marketing, but big changes are on the horizon. Here are some top ideas and inspiring examples you should be exploring to remain competitive and prepare for what’s to come.
How to Take Your Travel Content on a Better Trip
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities.
How to Train Your Brain to Be Creative: Lessons for Marketers
Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas.
How to Win at Content Marketing [New Playbook]
Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success.