Stories By Jodi Harris
Your Get-it-Done Guide to Content Creation Outsourcing
Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.
You Say You Want a Digital Transformation?
Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.
Get a Plan: How to Make the Most of Influencer Marketing
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.
Adopt a Curation Mindset to Get More From Your Top Content
Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.
How to Do Native Advertising Right: A Brief Guide With Great Examples
Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices.
Your Guide to Social Media Success [Examples]
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.
Marketing Content on Instagram: Tips from Social Media Experts
Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks.
Time to Get Schooled on Content Marketing Skills
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts.
Content Marketing Strategy: The Best Checklists and Templates
Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI's best tips, checklists, and templates – can help you do that.
14 Inspiring Quotes Content Marketers Are Thankful They Heard
What advice has been critical to your success as a content marketer? Check out some words of wisdom that have helped influential practitioners in the industry feel grateful for their mentors and influencers.
Non-Gaming Brands Find Value in the Twitch Audience
Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.
How to Survive the Ongoing Confusion With SEO
In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too).