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Jim Tobin

Jim Tobin

Jim Tobin is president of the influencer marketing firm Carusele, which he co-founded in 2015, and CEO and founder of Ignite Social Media, which he launched in 2007. Jim is also the author of two books on social media marketing, “Social Media is a Cocktail Party” (2008) and “Earn It. Don’t Buy It.” (2013). Follow Jim on Twitter @jtobin.

Stories By Jim Tobin

4-reasons-act-on-influencer-marketing

4 Reasons You Should Act on Influencer Marketing

September 14, 2018
Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales.