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Stories By Jim OHare

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, they would have said, ‘faster horses.’ ” Over 100 years after the birth of the Model T, Ford’s message still rings true: consumers often cannot explain – or even know – what they want. However, consumers almost always can tell you what they need. That concept applied in 1910 to personal transportation when consumers wanted faster and more convenient transportation, and it applies today to mobile content.Continue reading