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Jen Houston

Jen Houston

Jen Houston uses business disruption to propel organizations to the forefront of their industry by creating new categories and re-imagining established businesses. Jen, known as the "Easy-bake Oven of new ideas," was the founder of Waggener Edstrom's digital arm, WE Studio D, and currently consults on marketing and content strategies for PaperShare, the real-time publishing engine that turns content into customers. Follow Jen on Twitter @jhouston89.

Stories By Jen Houston

How Your Social Media Content Can Drive Sales-Focused Engagement

May 29, 2013
As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.