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Stories By Jonathan Crossfield

Should You Date-Stamp Your Blog Content?

There is a clear split in opinions on the question of whether marketers should date-stamp their content. Many say they routinely ignore undated posts. Others say they have seen increased search traffic after removing the date from blog posts. So who's right? Let's take a look at various ways to approach the question of dates on content.

Beware the Social Media Content Algorithm Chasers

Beware the social media content algorithm chasers. They're so focused on netting a better ranking or more "likes" that the very reason for these things — the content strategy — is devalued. Authority and trust are hugely important in content marketing — and are all too easily eroded by shabby grabs for attention. Find out more.

How Social Media Content Tools Can Work for Your Sharing Strategy

There are two types of social network — sharing tools and content tools. Find out how social media content tools can complement your sharing strategy. Use these tips to get in the game and have some fun with tools like Vine and Instagram,

Stop Treating Social Media Content Like Spinning Plates

Many businesses still struggle to tackle too many social media content networks without the time and resources to do so effectively. Does your business really need to be on six, seven or eight social networks? Find out how to get your social media content under control by making more thoughtful choices and narrowing your focus.

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.Continue reading

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

If your business has a "hippo culture," where decisions always seem to defer to the most senior person in the room, just how do you get approval for your content marketing strategy? Author Jonathan Crossfield shares the lessons he has learned along the way about how to get that approval from the C-suite.