James Tennant
James Tennant is the founder of Converge. He helps brands generate more awareness and credibility via great content. Formerly, James worked as a Freelance Copywriter for many businesses, including the likes of Ebay, Gumtree, and the UK Government. James handpicks fantastic business advice for his Converge newsletter, and writes regularly on content marketing. You can connect with him on LinkedIn or Twitter.
Stories By James Tennant
Stop Thinking About Personalized Content as an Extra
June 3, 2019
Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.
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