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Jake DiMare

Jake DiMare

Jake DiMare is a Digital Strategist and Marketing Technologist, currently leading strategy engagements with the amazing team at Agency Oasis in Boston, MA. Jake has worked in digital marketing for the last 15 years designing, building, and optimizing world-class digital customer experiences for a variety of client partners in entertainment, lifestyle, transportation, publishing, health and higher education. With a strong focus on enterprise content management, measurement and optimization, and marketing automation, Jake loves to talk about the business impact of placing customers at the center of fully cohesive and seamless digital customer experiences supported by outcome driven content marketing.

Stories By Jake DiMare

3 Tragic Errors to Avoid When Building a Web Content Marketing Program

September 25, 2014
Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter. Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage. Learn how to avoid 3 tragic errors when building a web content marketing program.

Content Marketing Optimization: Focus on 'Critical Few' Metrics

July 14, 2014
For content marketing optimization, keep your head above water in a rising tide of data by focusing on a "critical few metrics" to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available when we log into our analytics platforms.