Jake Athey
Jake Athey is the director of marketing at Widen and an integral member of the content strategy team. He oversees and manages all of the moving parts of content strategy, brand consistency, sales, and more. He believes that intelligent content, powered by intelligent technology, can be life-changing for marketers and their business. Follow Jake on Twitter @JakeAthey.
Stories By Jake Athey
Content Library: 3 Steps to Manage Yours Like a Librarian
May 25, 2017
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
Why Content Marketers Need Digital Librarians
August 25, 2016
When you need an image from your own content collection, can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help, it may be time to call in a digital librarian.
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