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Helen Clark

Helen Clark

Helen Clark has worked in the content marketing industry since graduating from the University of Lincoln in the UK with a BA in Journalism. She currently works for content marketing specialists NewsReach, searching for new ways to maximize the power of content to increase engagement and boost brand awareness. You can follow her on Twitter at @HelenMClark.

Stories By Helen Clark

Do Your Efforts Measure Up to the Gold Standards of Content Marketing?

May 30, 2012
Do your efforts measure up to the gold standards of content marketing? Here is a rundown of the main strengths of different content types, and some examples of companies that are getting it just right.