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Heather Levy

Heather Levy

Heather Pemberton Levy is author of Brand, Meet Story, How to Create Engaging Content to Win Business and Influence Your Audience (Routledge, Sept, 2016) and writes about content marketing best practices at Storycomesfirst.com. She has developed over twenty trade books and hundreds of articles for major business media. She is currently vice president, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner, trade books and internal communications. Follow Heather on Twitter at @heathrpemberton.

Stories By Heather Levy

CMI-5-Key-Milestones

5 Key Milestones to Develop and Advance Your Content Marketing Program

August 20, 2017
What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress.
content-style-guide

How to Create the Ultimate Branded Content Style Guide

October 23, 2016
Does your content reflect and express your brand essence? Doing it effectively requires a comprehensive style guide. Without it, you risk sinking into bland drivel that takes your brand nowhere. Start with these four steps.