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Gretchen Dukowitz

Gretchen Dukowitz

Gretchen Dukowitz has spent more than a decade writing case studies, white papers, and other marketing content for some of the world’s largest technology companies, including Symantec and Cisco. She currently works as a writer and content strategist for a tech startup in the Bay Area. You can find more writing tips like these at her blog, DIY Content Marketing, or connect with her on LinkedIn.

Stories By Gretchen Dukowitz

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Case-Study Writing Made Faster, Better, and Less Painful

May 22, 2015
Over 75% of content marketers use case studies. But, let’s be honest. The tried-and-true formula doesn’t exactly inspire creativity or good storytelling. Follow these three steps to craft your case studies faster and grow their appeal.