Greg Verdino is managing partner at VERDINO & CO a boutique content strategy consultancy and content marketing studio that works with technology companies, financial services firms, and a select set of top B2B and B2C brands in other complex sectors. Greg is a frequent conference speaker who has been quoted by such media outlets as Bloomberg Business, Investors Business Daily, The New York Times, and The Wall Street Journal. He is the author of microMARKETING: Get Big Results by Thinking and Acting Small and a contributing author to Reinventing Interactive and Direct Marketing (both published by McGraw-Hill).