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Gini Dietrich

Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. Follow her on Twitter @ginidietrich.

Stories By Gini Dietrich

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How to Use Earned Media to Boost Your SEO

January 24, 2017
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps.