George Drennan is the founder of Eagle Content, a UK-based copywriting company that helps companies expand their online presence and connect with their customers. His experience in e-commerce and marketing has led him to work with startups and enterprises around the globe. A graduate of Falmouth University, he currently resides in Shropshire. Follow him on Twitter @GeorgeDrennan2.
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede.