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Frank Thomas

Frank Thomas

Frank Thomas leads the Content Strategy & Content Marketing team of adidas’ Corporate Communications department. As such, he helps to enhance the company’s reputation worldwide, by creating, governing, and evolving an integrated communication framework that further maximizes the department’s impact. He’s the key architect of both, GamePlan-A.com, and the strategy behind it. GamePlan A helps and inspires its community to tackle work life with an athlete’s heart. Follow him on Twitter @framatho

Stories By Frank Thomas

adidas-creates-moments-relevance

How Adidas Creates Moments of Relevance

July 16, 2017
When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned.