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Erika Heald

Erika Heald

Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.

Stories By Erika Heald

Content Governance Is a Must for a Successful Content Strategy

Content Governance Is a Must for a Successful Content Strategy

August 28, 2024
Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

May 29, 2024
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
How To Write Effective Social Media Guidelines That Protect Your Brand

How To Write Effective Social Media Guidelines That Protect Your Brand

May 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
steps-find-brand-voice

5 Steps To Find Your Brand Voice

April 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.