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Ellie Mirman

Ellie Mirman

Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers. Prior to Crayon, she built and led the marketing function at Toast, and held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Follow Ellie at @ellieeille and check out Crayon’s blog and free tools.

Stories By Ellie Mirman

competitive-content-marketing-analysis

How To Do a Competitive Content Marketing Analysis

September 21, 2021
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.
competitive-content-marketing-analysis

How to Do a Competitive Content Marketing Analysis

October 23, 2017
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill.