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Stories By Elizabeth Sosnow

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. Enter ”Content Creation Boot Camp.” Today’s post describes months two and three of our boot camp.Continue reading

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of people cranking out “food” for our ravenous friend. But perhaps your colleagues still need time to ripen into the gifted creators they will become. Is it possible to jump start that process? Yes.Continue reading

20 Clues to Find the B2B Content Your Audience Really Wants

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself. When you work on a communications program for many years, it can sometimes feel exhausting to identify new ideas or topics that move your audience. But don’t lose hope. Play detective instead. Here’s where I start looking for clues.Continue reading